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Sony Altair
Industry
Cellular IoT Chipsets
Project type
Brand Visual System
Status
Completed
Target Audience
B2B
Sony Altair Semiconductor is a world leader in cellular IoT chipsets. The brand's visual system had to preserve the integrity and guidelines of the Sony brand whilst building it's own unique narrative. The visuals centre around the chipset itself, pure and pragmatic and carry on through all implementations.
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